Why do we need brand guidelines?

Think of designs and brand elements as investments. If you spend $5 on each design, supply item, or patch you create, you buy $5 worth of brand recognition in the mind of our audience. Each time you create different designs, you buy a separate $5 of brand recognition that doesn’t add up with the last.

Now, imagine an alternative in which you invest $100 up front in the creation of a brand and guidelines for its use. Now, each time you invest $5 in a new design, supply item, or patch that follows these brand guidelines, you add to the consistent brand recognition in the mind of our audience, increasing our investment to $105, $110, and so on. Eventually, these investments add up until our audience has a valuable and consistent relationship with our organization’s visual materials.

Don’t these rules reduce creative opportunities?

Thinking of brand elements and guidelines is similar to thinking of construction. You could give 5 architects the same 4 building materials and identical constraints on height of building and number of rooms, but end up with 5 totally different interpretations.

In the same way, we give our members a set of logos and guidelines, but the opportunities for what we can create are endless.

National Branding Assets

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All approved brand elements and guidelines are available on the Order of the Arrow website.

Section Branding Assets

These elements are encouraged for use when referencing Section C-3A in official publications.

Lodge Branding Assets

These elements were created by the section leadership for use by lodges. Click on the links to download these assets.

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For more information or questions, contact webmaster@sectionc3a.org.